Review | Bloom

Bloom band, Brighton

Bloom, What Is Life, self-released

Brighton-based five piece, Bloom, rose from the ashes of former project, The Beautiful World. Singer, Megan (also a member of Anarchic Feminist girl gang/choir, Gaggle), developed a cyst on her vocal chords, and after a long and slow recovery, the band gradually parted ways. All was not lost however: former members of The Beautiful World came together once more and Bloom was formed. Before the initial breakup, the band was already shifting its focus from a chamber pop sensibility to a more electronically based one. Now they have arrived with their decidedly alt pop debut LP as Bloom.

‘Such A Shame’ pairs eloquent harmonies supplied by Megan and Em with anxious, driving guitar and bass by Gruff and Scotty. Rhythms – courtesy of Tom – propel their high energy pop to heavenly heights. Megan’s voice is back with a vengeance, with vocals that display the unabashed joy of the first day of spring after a long winter cooped up indoors.

What Is Life explores the shucking away of former relationships and habits in a whimsically upbeat manner – demonstrated in the likes of ‘Try’ and ‘Letting Go’ – bringing to mind the likes of Chvrches, who are also adept at dealing with weighty subjects juxtaposed to slick pop harmonies.

They are at their best when keeping the balance between their ultimately positive vibes and the more lonely, dark times at the opposite end of the spectrum. That yearning for balance keeps the flow going, despite moments that stray perilously close to cloying territory.

‘Nothing’ shows touches of The Beautiful World with kid’s toys keyboards and playful synths set against lyrics conveying heartbreak and breakup. ‘Snow’ is minimalistic synth-psych pop that sets Bloom shoulder-to-shoulder with equally gifted psych-pop contemporaries, Stealing Sheep.

Bloom’s is vibrant, dynamic indie pop to see you through the darkest times, and keep you dancing throughout the mess of it all. Their joyful, life-affirming world is one to keep you going on the cold winter days to come.

Megan Beard

Check out Bloom live:

Fri 21 Oct Golden Lion Todmorden, UK

Sat 22 Oct Wharf Chambers Leeds, UK

Sun 23 Oct The Hug and Pint Glasgow, UK

Thurs 27 Oct Leith Depot Edinburgh, UK

Fri 28 Oct Beat Generator Dundee, UK

Sat 29 Oct Club 60 Sheffield, UK

Sun 30 Oct The Islington London, UK

Sun 6 Nov Bar 42 Worthing, UK

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